The IRC process is not designed to show the interviewee as the perfect candidate with all the right answers, it is designed to bridge the gap between the resume and the interview.

With the resume you have the text to provide the information,   with the IRC interview you have the actual candidate describing their personal brand in their own words. You get a much better sense of who the the candidate is than text alone can provide.

As a job seeker this additional tool (The IRC Interview) gets you to the actual personal interview much faster.

As an employer, viewing this IRC interview allows you to pre-screen potential candidates so you do not waste valuable resources with unnecessary interviews.

With both the Resume and video in your hands you are now an Interview Ready Candidate.

Tips for a creating a Successful IRC video

Companies hiring at all levels, from entry-level to experienced professionals, are more comfortable using technology (as you can see from the growth in Internet recruiting) and video interviewing is becoming the next step in the online recruiting process for many recruiters and employers.

For the job seeker though, it can be a little intimidating. It's hard enough to interview face-to-face, let alone in front of a camera and microphone. It can seem like a scary proposition, even for those of us who are familiar with technology and use it on a regular basis.

"With advance planning and preparation, the video interview isn't very different from an in-person interview." Plan your interview as you would any other job interview.

To make sure you ace this type of interview. Keep in mind, a video interview carries as much weight as an interview conducted in-person, so you will want to make sure that you're well prepared to interview remotely.

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Advance Planning

Make sure that you send any materials (resume, etc.) that the recruiter needs in advance.
Dress professionally.

Wear the same interview attire you would for an in-person interview.
During the Video Interview

Make sure the table is clean and neat. You don't want to distract the interviewer.

Be aware that the microphone picks up all the noise in the room. Don't tap your pen or shuffle papers.

Make eye contact. If you don't the camera will be focused on the top of your head.

What Employers Expect to see at an IRC Interview

Recruiters and hiring managers want to know you can do the job required, so specific questions are asked. Video is a faster way for them to screen seekers than traditional applications, so don't give them a reason to delete yours.

Show creativity. In your responses, relate an experience that demonstrates how you can perform the job required.

Videos are a great way to stand out from the other applicants who have only their paper applications or online text resumes. The best videos get forwarded and replayed many times. Have a resume and application ready. Video can get your foot in the door, but standard materials still get used at some point in the process. Make sure your experiences and best points match what you're saying in the video.

 To create your IRC video please contact Brian Cohen at