This video interview is intended to highlight the candidate's personality, character, style and brand, and help bridge the gap between the profile, the resume and the interview.
While the resume provides the textual details of the candiate's career, the Interview Ready Video (IRV), highlights the actual candidate describing themselves in their own words. One gets a much better sense of who the the candidate is, than just text alone can provide.
As a job seeker this additional tool can help get you to the actual personal interview much faster.
As an employer, viewing this IRV allows you to pre-screen potential candidates so as not to waste valuable resources with unnecessary interviews.